In order to enrich its ongoing “Joy” campaign to highlight its high-performance cars and the sheering driving pleasure they give owner, the mobile application “BMW HK” was launched in 2010. The app reminds consumer the feeling of joy with BMW and aspires future BMW owners with its latest news. With “BMW HK”, BMW lovers can view the exterior and interior of different BMW models with the 360 visualizer. More features including dealers locator, BMW iPhone Wallpaper and highlights of BMW events are also available in the app. BMW HK has won the “WTIA Marketing Smartphone Apps Industry Excellence Awards – Automobile” in the 2011 Hong Kong Marketing Smartphone Apps Popularity Contest organized by Hong Kong Wireless Technology Industry Association (WTIA).
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